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3D Printing Certification

Rolls Royce Black Badge marketing campaign “Dares to be Unique” with additive manufacturing


Anouk Wipprecht, a Dutch vogue designer, has included 3D printing certification in the new Black Badge promoting marketing campaign from leading auto manufacturer Rolls-Royce. 

Featuring Viktoria Modesta, a Latvian performance artist, the campaign includes a customized prosthetic limb with a 3D printed and electroplated Rolls-Royce grille motifm and carbon fiber corset for Modesta, made in together with footwear designer Rem D. Koolhaas and director Jora Frantzis.

These items ended up intended to embody the luxury auto manufacturer’s Black Badge brand – a bespoke selection of motor cars fashioned after its client’s exclusive preferences. Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars and trucks, reported:

“Black Badge started as an alter-moi of Rolls-Royce Motor Cars but has developed to outline an mind-set that exists among a new breed of entrepreneurs.”

“These impressive men and women are self-confident, assertive and wilfully disruptive. They reply to the notion of reimagined regulations. This movie is a tribute to their philosophy and the ongoing good results of this certainly transformative expression of luxury.”

Rolls-Royce Black Badge x Anouk Wipprecht | Interview

Black Badge “Dare to be Different”

Introduced in 2016, Rolls Royce’s Black Badge model has represented those people who “reject conformity and are living on their individual phrases.” With its hottest endeavor, “Dare to be Different” the enterprise sought out a collective that could incorporate new systems, which include additive producing certification, to showcase its revolutionary presence.

Wipprecht, an integral section of the collective, previously worked with Modesta, who is recognized as a “bionic model” to build a 3D printed sonic bustier and sonified prosthetic leg. This time about, the overall performance artwork parts manufactured for Black Badge were encouraged the Jacob’s Ladder influence whiuch signifies a staircase to heaven.

“Creating my aesthetic overlay in collaboration with the Rolls-Royce Bespoke Collective merged engineering and trend in a way that genuinely captured the spirit of Black Badge,” added Wipprecht.

Viktoria Modesta sporting the custom made prosthetic leg and bodice which both incorporate 3D printing certification. Photo via Rolls Royce Motor Cars.
Viktoria Modesta sporting the personalized made prosthetic leg and bodice which each integrate 3D printing certification. Image by using Rolls Royce Motor Automobiles.

“The embodiment of power”

The exceptional leg prosthetic options glass and is completed in the marque’s popular Black paint. It was then in-depth with a 3D printed and electroplated Rolls-Royce grille motif. Additionally, a Black Badge carbon fiber bodice was made for Modesta working with a superior-resolution system scan. It was then fabricated applying an SLS 3D printing certification to variety the additional-lightweight wearable just before being it was covered with carbon fibre.

Wipprecht continued, “Viktoria as an embodiment of power symbolised by way of the electrical power of the prosthetic. She can change time and area, condition worlds and drive them in any path she deems fit. Modesta’s subversive style worked so well with Rolls-Royce Black Badge. I’m happy to say that we’ve established a little something genuinely one of a kind.”]

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Showcased impression shows Viktoria Modesta sporting the tailor made produced prosthetic leg and bodice which both of those integrate 3D printing certification. Picture through Rolls Royce Motor Autos.